Over the span of her career, Sasha Camperio has achieved significant success in leading world-class global brands with her signature out-of-the-box thinking and ability to bring teams together to accomplish big goals, in all aspects of communications and marketing - from public relations, brand positioning, strategic partnerships and digitalization. Her career began with the British American Tobacco Switzerland as Corporate and Brand Communication Manager, consolidating top level experience and skills. She then went on to found her own successful communication agency, using her management expertise to craft innovative strategies for a roster of clients. After selling the agency in 2001, Sasha joined Omega as International PR, Events and Brand Ambassadors Relations Manager. A key driver in implementing communications strategies and high-end brand relationships, she globally positioned the company, garnering game-changing results and partnerships such as the International Olympic Committee and the America's Cup, while coordinating the International Omega PR & Events Team managing the brand and product launches across Asia, Europe and the United States. In 2011, Sasha became Managing Director of Quintessentially Lifestyle Group, launching its high-net worth Quintessentially Events Agency, specialized in large-scale corporate events consultancy with clients such as the Grand Prix d’Horlogerie de Genève and the Prix Photo Suisse. Sasha now leads Borsalino as Global Marketing and Communications Director, tasked with consolidating the Brand’s identity and heritage, developing its global marketing and communications, and bringing the historic Italian Maison into the digital age. Fluent in French, English and Italian, Sasha has lived in New York, Paris and Brussels and holds a Bachelor’s degree in “Political Science” from the University of Lausanne Switzerland and an “Information & Communication” Master’s degree from the University of Provence. She currently divides her time between her homes in Geneva and Milan.